Overview

Setting an asking price often feels like educated guesswork, yet nothing influences your sale more than Day-One pricing. Go too high and buyers scroll past. Hit the sweet spot and you create urgency that pushes bids upward. Below you’ll learn why accurate pricing beats “let’s test the market,” how to calculate the right number, and what to do if showings stall.

Why “Market Buzz” Beats “Price-It-High & Hope”

• Faster sale. Right-priced homes move sooner, saving weeks of showings.
• Less inconvenience. Shorter time on market means fewer last-minute cleaning sprints.
• Multiple offers. Attractive pricing sparks a mini-auction and discourages lowball bids.

Stewardship Note: A fair, data-driven price honors both your investment and the next family’s future—good business and good practice.

The Hidden Cost of Overpricing

Agents steer buyers elsewhere, ads fall flat, and comparable homes look like bargains. Worst-case? No offers at all.

The Three-Step Method to a Perfect List Price

1. Study the Comps
   Pull recent sales and active listings within one mile and ±10 % square footage. This reveals your true market band.
2. Locate the Ceiling—Then Duck Under It
   If comparable homes peak at $550 k, a crisp $539 k signals value without discounting your equity.
3. Launch with Confidence on Day One
   All major platforms surface new listings first. Hit the market accurately—algorithms (and buyers) reward it.

Pro Tip: The “Rule of Two Percent”

Every $10 k you overshoot can widen Days-on-Market by roughly 2 %. In a balanced market, that’s an entire extra week sitting idle.

Ready for Your Exact Number?

Download the Peace-of-Mind Home-Selling Blueprint—free:

• Interactive Right-Price Calculator
• Printable 30-Day Prep Calendar
• Offer-Comparison Worksheet

Get the Blueprint and connect with a values-aligned agent today.